Hovig is representing Cyprus at Eurovision with the song “Gravity.”
Hovig is an Armenian-Cypriot singer who first came into the public eye in 2009 when he appeared on the Greek version of The X Factor. He participated in the 2010 and 2015 Cyprus national finals before becoming his country’s internal pick this year. “Gravity” was written by Thomas G:Son, because every Eurovision must have at least one G:Son entry.
Judging from his past live performances, Hovig is a solid if not dynamic vocalist, but he has enough swagger and charisma to garner attention. Fortunately for him, G:Son has provided him a song that can put that swagger on display. “Gravity” is commercial and familiar, but is enhanced by some interesting production choices, like that buzzing synth, which gives it some life.
We like the song, but we hope it will be further lifted by the staging. The official video seems to be hinting at where Cyprus will take “Gravity” in Kyiv. If they follow through, it’ll be a good time. Here’s hoping.