Israel is in it to win it this year. Here’s Netta Barzilai with “Toy.”
Netta Barzilai is a 25-year old singer who, prior to appearing on Israel’s national selection show The Next Star for Eurovision 2018, was primarily in the performance arts space. Her signature style is improvisational singing and working with a looper. In 2016, she toured with Israel’s prestigious Batsheva Dance Company, which merged her improvisational vocals with dance.
There’s been speculation about whether the EBU will permit Netta to use her looper in a live performance, but our take is that if the EBU allowed Norway and JOWST to use synthesized vocals last year, then it seems unlikely this will be an issue.
“Toy” is co-written by Doron Medalie, Israel’s pop Svengali who was the creative force behind 2015’s “Golden Boy” and 2016’s “Made of Stars.” As a pop song, “Toy” is every bit as good as these successes that preceded it. The chorus “I’m not your toy/You stupid boy” hooks us, and the arrangement has that distinctive Tel Aviv sound.
Netta’s genius is that she has taken “Toy,” with all of Doron’s style and hallmarks, and made it uniquely her own. The outcome elevates Doron’s raw material and provides Netta with a vehicle that has commercial appeal.
Netta is the rare, desperately needed breed of pop musician who acts—with agency—rather than reacts. Her point of view feels feminine, empowered, and confident. Contrast “Toy” with “Beauty Never Lies” from Serbia’s Bojana Stamenov. Bojana’s song was also empowering, but it was more about the process of learning to love yourself. Listening to “Toy,” you get the sense Netta is already there and has been for some time.
At the same time, Netta expresses herself in a way that isn’t threatening, marginalizing, or off-putting. She is fun: she clucks like a chicken and we laugh along with the joke (and riff off of it). To win her ticket to Eurovision, she did a medley of Kesha’s Tik Tok and Psy’s Gangnam Style. You can’t help but applaud her badassity.
Netta isn’t just likable, she’s important. There are too few examples of confident, intelligent women who can navigate the difficult cultural terrain that comes with female success. She defies the one-dimensional stereotypes of femininity (diva, big girl, sex kitten, princess, bitch, etc.), and she does it playfully, without politics or anger. We hope that Netta can be to Eurovision what Spanx was to underwear. Strong, for females by a female, and wholly transformative. Go get ’em, tiger.